Britain has banned two adverts by cosmetics company L’Oreal for being ‘misleading’. This is really good news. Congratulations to Jo Swinson who complained to the watchdog that the L’Oreal adverts were “not representative of the results the products could achieve” (Watch BBC’s Airbrushed make-up adverts banned).
BUT have people paid attention to her main point:
“There’s a big picture here which is half of young women between 16 and 21 say they would consider cosmetic surgery and we’ve seen eating disorders more than double in the last 15 years.There’s a problem out there with body image and confidence. The way excessive retouching has become pervasive in our society is contributing to that problem.” ( from her interview with the BBC, also watch here).
Read more from the Guardian: Liberal Democrat MP Jo Swinson explains why she is so passionate about stopping the use of airbrushing in adverts.